Brand Audit

     This blog post is the final installment of a three-part marketing series dedicated to Primally Pure, the Murrieta, California-based natural skincare brand founded in 2015 by Bethany McDaniel. In Part 1, I conducted a full brand audit examining Primally Pure's identity, values, mission, and market position. In Part 2, I developed a comprehensive content marketing strategy built around three pillars: ingredient education, regenerative agriculture storytelling, and community-driven content. In Part 3, I bring that strategy to life through three original TikTok videos created using Primally Pure's natural deodorant a product I genuinely use and love as a local Southern California customer. Below you will find my content marketing artifacts three TikTok videos created to educate, connect, and inspire viewers to make the switch to cleaner, more intentional personal care.   Video 1 — "What's Actually in Your Deodorant?" https://drive.google.com/file/d/16MXQd...

Introduction My name is Ana Arana, a marketing student and Southern California local with a personal connection to the brand I am about to discuss. I have been a Primally Pure customer for some time, drawn in by the same thing that draws in thousands of others: a deodorant that actually works, made with ingredients I can pronounce, by a founder who lives just miles from my home in the Temecula Valley. As someone studying content marketing and relationship-first branding, I approach this strategy not just as a student but as a genuine member of the community Primally Pure has built. This post presents a content marketing strategy for Primally Pure, the Murrieta, California-based natural skincare brand founded in 2015 by Bethany McDaniel. Building on the brand audit completed in the previous post, this strategy uses a StoryBrand approach to position Primally Pure's content around the needs of its audience while remaining anchored in an ethical, transparent, and community-first worl...