Bringing the Brand to Life: Primally Pure TikTok Content Series by Ana Arana

    This blog post is the final installment of a three-part marketing series dedicated to Primally Pure, the Murrieta, California-based natural skincare brand founded in 2015 by Bethany McDaniel. In Part 1, I conducted a full brand audit examining Primally Pure's identity, values, mission, and market position. In Part 2, I developed a comprehensive content marketing strategy built around three pillars: ingredient education, regenerative agriculture storytelling, and community-driven content. In Part 3, I bring that strategy to life through three original TikTok videos created using Primally Pure's natural deodorant a product I genuinely use and love as a local Southern California customer.

Below you will find my content marketing artifacts three TikTok videos created to educate, connect, and inspire viewers to make the switch to cleaner, more intentional personal care.

 

Video 1 — "What's Actually in Your Deodorant?"

https://drive.google.com/file/d/16MXQdhcDmzU5xaIhPNsorI6HbuYNJYii/view?usp=drive_link

An ingredient education video comparing a conventional deodorant label to Primally Pure's short, clean ingredient list because what you put on your body matters just as much as what you put in it.

 

Video 2 — "My Morning Routine Feat. the Only Deodorant I Trust"

https://drive.google.com/file/d/1EfmQ7YG9YQ1xyUfWbNMcJtoQm5IS9R6n/view?usp=drive_link

A lifestyle video featuring Primally Pure naturally as part of an authentic everyday morning routine real product, real person, real results.

 

Video 3 — "Honest Review: Would I Repurchase Primally Pure Deodorant?"

https://drive.google.com/file/d/14WIXo_3Lowj9764eVPdNli_5uPFiK2ev/view?usp=drive_link

An unfiltered, honest product review sharing a genuine experience with Primally Pure's natural deodorant the good, the transition period, and why the answer is a resounding yes.

 

References

TikTok for Business. (2025). The glow-up guide: How beauty SMBs can win on TikTok in 2025. https://ads.tiktok.com/business/en-US/blog/2025-beauty-blog-tiktok-smb

Free Yourself. (2025). TikTok Shop beauty product statistics for 2025. https://freeyourself.com/blogs/news/tiktok-shop-beauty-product-statistics

TikTok for Business. (2025). Beauty marketing in 2025: Complete guide for brands. https://ads.tiktok.com/business/en/guides/beauty-marketing-guide

Vidpros. (2025). 10 biggest beauty trends on TikTok in 2025. https://vidpros.com/10-biggest-beauty-trends-on-tiktok-in-2025/


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